Chanel Fashion Advertising 1920-2012
I wanted to take a look at Chanel’s fashion advertising from 1920-2012 and see how it has changed. Interestingly it hasn’t changed that much. The pictures are still of either beauty shots of women with perfume or full length shots of women in Chanel clothes, or product shots of the perfume bottles.
These stunning pictures below are from the SS12 Chanel campaign. The shots are captured entirely in black and white over the water at Hotel du Cap Eden Roc in Antibes, France. The images are shot by Karl Lagerfeld and styled by Carine Roitfeld starring models Saskia de Brauw and Joan Smalls.
Directed by Laird & Partners they are really beautiful, fresh and modern. But they are also a little but retro and could have been taken in the 1950s or 1960s.
Photographed by Karl Lagerfeld
What is the future of fashion advertising?
We believe that fashion advertising agencies need to come up with fresh ways and new concepts to create exciting fashion campaigns for their clients. More often than not there is no concept and idea behind the fashion advertising campaign and the images are purely of beauty.
When I consulted at EURO RSCG on their first fashion advertising campaign I really felt excitement being surrounded by the conceptual thinkers you get in the traditional world of advertising.
Our fashion advertising campaign for Australian Merino Wool was exciting as we had a defined marketing strategy and objective for the campaign, a strong concept with beautiful art direction.
At Beloved Media, we strongly believe in ideas for fashion advertising campaigns. Strong ideas mixed with beautiful fashion art direction = exciting fashion advertising.